welcome to our Bulkresponse review starting out as a best bulk email marketing service Bulkresponse have now become a bulk email server provider what’s the difference while originally you would perhaps just use Bulkresponse as a email marketing service provider which simply sends transactional emails such as an order confirmation once someone has bought something from your online store for example now though you can also use Bulkresponse to create email marketing campaigns with their new drag-and-drop editor and at a pretty reasonable price too Bulkresponse have one of the lowest entry price points of the email tools.

We’ve tested so far with the generous free plan and the ability to send up to 40,000 emails a month for under $8 of course some limitations apply in the free plan they also have pay-as-you-go plans available or be it slightly hard to find and this may make more sense if you only send emails and then once inside you have the choice of marketing transactional and if you’ve activated it automation if you click on transactional it gives you the information necessary to start up send in blue as your email sender with email relay service and API settings there’s also a section which allows you to track emails and see if they’ve been delivered or opened for example marketing takes you to the dashboard which gives you information on past campaigns opens clicks and blacklisted users from here.

We can create a new campaign once you choose a campaign name and subject you choose a sender email and then you can create a custom sender name that your recipients will see if you click on the Advanced Settings on the side you can choose some extra default and customization options you can then choose a new fully responsive template or use HTML to custom build your own any safe templates are also available to be used you begin with a basic template but there are also other pre-designed options you can choose at the top the templates themselves aren’t too bad with relatively modern options available, let’s choose this one on the left you have the email elements which you can drag and drop to add to the main section compared to other editors the number of Elements is a little lacking, but it has the basics you can easily move sections duplicate them or choose other options depending on the element highlighted and placing your own media is pretty simple - it even comes with its own image editor that might come in handy for some save and quit once you’re happy with the content send a test email to begin with and then you can perform a free inbox test which can take upwards of 15 minutes showing you.

If the email gets through various clients spam filters there is also a browser preview available giving you both mobile device and email client previews you may find that some previews timeout though and it takes at least as long as the inbox test it’s worth noting that both of these features are not only simple to perform but also free with some other tools you may have to pay separately for these.

Features once you’re done choose your list and send away you of course have the option to schedule it too, if you have access to marketing automation then you will have a third option available above your account page let’s have a quick look at what’s on offer you’re given some JavaScript code to place on a page that you want to track an action on which can be as simple as a visit to the page by a subscriber this action is what you then focus your automation around your dashboard here is the scenarios page where you can see all your automations.

Let’s create a new scenario you can create these from scratch or start with the recommended scenarios first you choose the web address then the email template that will be triggered when someone visits this address you can also decide upon the time to wait before sending the email you’ve created this scenario you can edit at any time and see how many people have started or finished this process Bulkresponse have enough features for the reducer and when you take into account their pricing it can seem pretty attractive for the lower pricing tiers they offer a pretty good bang for your buck with their clean approach it’s quite easy to get your head around the system even if you’re a beginner there could still be some improvements.

It’s a mostly intuitive design it’s nice to see an automation service that it easily navigable. Whilst, it appears to be slightly less advanced when compared to say active campaigns automation there are enough functions to satisfy most businesses perhaps due to the fact that began as a transactional email service the marketing tools specifically the newsletter editor could do with a bit more polishing the process of building a newsletter can be frustrating due to niggling user experience issues while Bulkresponse do offer several integration options with other applications.

They can’t compete with the likes of other tools such as get response as mentioned above while Bulkresponse offer enough tools for the average user it’s still missing a few of the more advanced features such as a/b testing and different access levels for team members.