As the world is progressing, different new social media platforms are being introduced. As a result, people are deserting the usage of send mass email and are trying to shift on the newer digital marketing platforms. As you try something new, it takes time in getting used to that new thing. Most of the people don’t enjoy this or the new platform does not meet their interests and as a result they flip their mind and go back to the email marketing.

However, no matter how many new platforms get introduced, email marketing will always be the most simplest and effective method for the marketing of your business online.

Here are a few reasons why email marketing is so beneficial for businesses, since forever.

Commercial: The smtp service providers is considered to be the most traditional and is intended to increase impulsive behavior, whenever a new product or any promotion is announced.

Loyalty: In order to retain customers, Email Marketing aims to promote the mutual relationship, between the customers and the brand or company, and results in generating more sales.

Informational: These Email Marketing campaigns are envisioned mainly to inform clients about different happenings, for instance; about future events or to get feedback on a particular service or product.

Low Cost: Email marketing remains the top priority no matter how many options one can have. The basic reason is its cost effectiveness. Email marketing involves very low cost. All you need to have is an operational email ID, and you are all set to work on the email marketing campaigns.

However, people often buy bulk email addresses as well, which is quite rare.

Only for the customers: Most marketing techniques involve users who may have never interacted with the brand. However, email marketing is the only email marketing tips mode where the users themselves ask to be part of the company's subscribers. Companies get email addresses of the users either when they subscribe to the newsletters or when they register to their website. Taking advance approval from customers ensures that emailing effort is more visible and effective compared to other marketing methods.

Targets your audience: One of the big merits of the email marketing is that it allows you to target a particular segment of your audience. Since companies usually obtain email addresses by subscription or registration, they also capture their basic information about the customer. This information could be utilized in creating targeting emails.

Users can also notice the pattern that they receive only those emails that are relevant to them. Thus, apart from saving a lot of resources, the company is also able to create a trust factor between the customer and the brand.

Even in the year 2018, email marketing is far from dying. It introduces the advantages and potential to be explored by companies. With good practice and a well-planned strategy developed by a successful creative company, the results will be out there.